Wednesday, 2 December 2015

Brand Name Typography - Audience Feedback

Using http://www.1001fonts.com/ I have found 8 fonts that I am possibly going to use for my masthead of my music magazine. These fonts all have my music magazine name 'FUSE' so when I conduct my audience feedback, the audience will get an idea of what it will look like on my music magazine front cover. 

All of the fonts I have selected are all fairly simplistic and quite sophisticated/mature. I have done this as:
  • my demographic is 16-22 years old - more mature;
  • the magazine is for the multiple genres so keeping it simplistic will appeal to a wide range of people who like different genres;
  • my music magazine is targeted at both genres so therefore keeping it simple and non-genre specific (i.e. frilly - girly).
All of them are also fairly eye-catching (they will be more when I add a specific colour), which is important as it will be placed in the centre of my front cover. 

I will now conduct audience feedback on these styles (the same way I did the brand name audience feedback). This will allow me to make my decision when choosing which typography style to use. I will get my audience to pick 3 of their preferred fonts, so I can get a wider range of results to compare - helping me to decide which font to pick.


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