Representation of Main Artist

As part of planning, I have looked into the sort of character I will be using on my front cover and possibly my two page spread. I have created a mood board which shows this:

• My mood board shows that I am going to use my main character from a indie/indie-pop background. 
• I haven't fully decided to whether I am using a band or a single artist. So my mood board shows a combination of both as I can use ideas from both.
• A main theme is sung glasses and an instrument (i.e. a guitar), so I may consider using these in my magazine.
• Most of the artists are also wearing coats and some are wearing denim. This indicates that this is a a part of mise-en-scene that I could use to represent the genre within my magazine. 
• The hair styles are quite consistent through all of the mood board - mainly 'quiff' style hair. 
• All of the images contain people that look quite smart, so therefore I need to make sure my characters look smart. 

Double Page Spread Layout Drafts

As part of my planning for my music magazine I have made a layout draft for my double page spread. This layout draft will allow me to get a good idea of where each section will go on the DPS, so when I am constructing my music magazine in the production stage I can follow this draft as it'll make it a lot easier. 

Below is the contents page layout draft that I made on InDesign:

To make my layout draft of my DPS easier to visualise, I have created a drawn-out version as this is easier to see where everything will go on my DPS:

I have annotated this to show which part is which:

Contents Page Layout Draft

As part of my planning for my music magazine I have made a layout draft for my contents page. This layout draft will allow me to get a good idea of where each section will go on the contents page, so when I am constructing my music magazine in the production stage I can follow this draft as it'll make it a lot easier. 

Below is the contents page layout draft that I made on InDesign:

To make this layout draft more visual, I have made a drawn-out version of the contents page which will give me a good idea to how it will look:

I have also annotated it to show that I have followed my layout draft:

Front Cover Layout Draft

As part of my planning for my music magazine I have made a layout draft for my front cover. This layout draft will allow me to get a good idea of where each part will go on the front cover, so when I am constructing my music magazine in the production stage I can follow this draft as it'll make it a lot easier. 

Below is the front cover layout draft that I made on InDesign:

From this I have created a drawn out version using this layout. This allows me to see what my cover will visually look like:

I've also annotated this to indicate where each section of front cover is, so I can compare it with my layout draft: 

Audience Feedback on Typography

To assist me with picking the typography of my masthead (and for the main typography of my music magazine), I have conducted audience feedback on 8 different typography styles. This will allow me to understand what my audience prefers, which is extremely useful as they will be the people viewing(/buying - in the real world) my music magazine.

Below is my completed audience feedback chart:

I asked my audience to pick 3 of their preferred typography styles. 

The most votes was cast on the 7th choice with 11 votes. I am going to go ahead with the typography style that my audience chose.

This typography is bold and easy to read - this makes it perfect for my masthead as this will be the first thing that the reader will see so it needs to be eye-catching. 

This font was downloaded from www.1001fonts.com and it is called 'Movavi Grotesque'. 

Brand Name Typography - Audience Feedback

Using http://www.1001fonts.com/ I have found 8 fonts that I am possibly going to use for my masthead of my music magazine. These fonts all have my music magazine name 'FUSE' so when I conduct my audience feedback, the audience will get an idea of what it will look like on my music magazine front cover. 

All of the fonts I have selected are all fairly simplistic and quite sophisticated/mature. I have done this as:

• my demographic is 16-22 years old - more mature;
• the magazine is for the multiple genres so keeping it simplistic will appeal to a wide range of people who like different genres;
• my music magazine is targeted at both genres so therefore keeping it simple and non-genre specific (i.e. frilly - girly).

All of them are also fairly eye-catching (they will be more when I add a specific colour), which is important as it will be placed in the centre of my front cover. 

I will now conduct audience feedback on these styles (the same way I did the brand name audience feedback). This will allow me to make my decision when choosing which typography style to use. I will get my audience to pick 3 of their preferred fonts, so I can get a wider range of results to compare - helping me to decide which font to pick.

Confirmed Brand Name and Slogan

My magazine name will be FUSE. I have come to this come conclusion as it was the most preferred name when conducting my audience feedback and it is also my favourite name as it goes well with the concept of 'fusing' popular/mainstream music genres together. 

The slogan of my music magazine will be:

• "Great Music - FUSED!"

I have picked this particular slogan as it basically sums up the aim of the magazine i.e. to combine all the popular music genres. Additionally, it is only 3 words allowing it to be catchy and memorable to the readers. It also uses the magazine name within the slogan which will reinforce the brand identity. The use of punctuation also makes the slogan memorable, more exciting and harder hitting. 

Audience Feedback on Brand Names

I conducted the Audience Feedback by going around my class and other people and getting them to pick 2 of their favourite/preferred brand name (with slogans). This allows me to understand which brand names are most favourable from my target audience and therefore allow me to pick a name easier.

Below is the completed audience feedback sheet:

This is the finished audience feedback which indicates the most popular names:

• Boom and Mix had no votes so I will definitely not use either of those names.
• ONE! and Express only got 1 vote each so I will not be using those either.
• Non-Stop got 2 votes and XPress got 3 votes, so I most likely will not be using those.
• LOUDER got 7 votes which is considerably high and I will consider using this brand name.
• Fuse acquired the most votes with 11 so, out of al of them, I will most likely use this one. Fuse is also my personal favourite.