How Are Media Audiences Categorised?

I have done some research into how media audiences are categorised in the media. Doing this piece of research into audiences will allow me to pick my target audience for my magazine. 

The 'ABC1' and the 'C2DE' are groups of people that are categorised by their income:

A: Upper Middle Class (e.g. high managerial)

B: Middle Class (e.g. intermediate managerial)

C1: Lower Middle Class (e.g. supervisory or clerical)

C2: Skilled working class (e.g. skilled manual workers)

D: Working class (e.g. semi or unskilled manual workers)

E: Those at lowest level of subsistence (e.g. people on state pension)

Audiences can also be categorised by Geographic and Demographic.

Geographic includes:

• Region
• Size and Density (of a place)
• Climate

Demographic includes:

• Age
• Ethnicity
• Gender
• Family Size
• Family cycle
• Generation
• Income
• Education
• Occupation 
• Religion
• Social Class

For my magazine, I will focus of the demographic side of audiences rather than the geographic side of audiences. 

Young and Rubicam's Four Consumers:

• Mainstreamers: They like security and belonging to a group.
• Aspirers: Want status and the esteem of others - like status symbols and designer labels. The alos live off credit and cash.
• Succeeders: People who have already gained status an control.
• Reformers: Define themselves by their self-esteem an their self-fulfilment.

LifeMatrix

This is one of the newest approaches to audiences targeting. The 'LifeMatrix' tool (launched by MRI & RoperASW) defines ten audience categories. These categories are centred around values, attitudes, beliefs and demographic audience categories. The 10 categories are:

• Tribe wired - digital, free spirited, creative young singles.
• Fun/Atics - Aspirational, fun-seeking, active young people.
• Dynamic Duos - Hard-driving, high-involvement couples.
• Priority Parents - family values, activities, media strongly dominate.
• Home Soldiers - home-centric, family-oriented, materially ambitious.
• Renaissance Women - active, caring, affluent, influential mums.
• Rugged Traditionalists - traditional male values, love of outdoors.
• Struggling singles - high aspirations, low economic status.
• Settled elders - devout, older, sedentary lifestyles.
• Free birds - vital, active, altruistic seniors.